Two conversations about how design informs technology and vice versa. David Edge leads the visualization team at UK engineering firm Arup and talks about how the firm is using augmented and virtual reality tech to help design and pitch giant projects like London’s Olympic Park and the upcoming Garden Bridge over the Thames. Gadi Amit is one of Silicon Valley’s most important product designers (clients include Fitbit, Netgear, Palm, Google) and cares deeply about making sure human needs and democracy make it into tomorrow’s tech gadgets.
Lyft is locked in a battle for market share with Uber and nailing the driver and passenger experience is crucial to winning their fickle loyalties. Morelli, a veteran technologist, talks with Forbes managing editor Bruce Upbin about what's going on inside Lyft's design, test and product development culture.
How do you create a digital experience that leads to great real-world experiences? Equal parts art and technology, says Airbnb’s VP of Engineering Mike Curtis. He shares some of the design secrets behind one of the most successful on-demand startups of all time.